Together, We Make Sure Not All Stories End With A Period.

Social pressures and the cultures surrounding menstruation look different everywhere. UNICEF has estimated that worldwide, 131 million young menstruators are out of school — and 100 million of those are of high school age. And while there are many reasons for this, periods play a major role. 


In rural parts of Nepal you are banished from your home and forced to live in animal sheds during your menstruation and in slums in Africa, pads sometimes cost as much as an entire days salary making it common for young menstruators to sell their bodies in order to afford these items. In many other rural parts of the world, menstruators are limited to old rags, sawdust, leaves, and anything else they can find to effectively absorb their flow.

These social norms and rituals, invented hundreds of years ago still dominate menstrual education in developing nations. Leading to an alarming number of menstruators suffering, even dying as a result of it.

In other parts of the world, inappropriate use of language is having an impact on how we look at our periods. Words such as ‘sanitary’, 'hygiene' and ‘feminine’ are used to condition us to think that periods are something dirty and shameful, and needs to be treated that way.

Together with you and our period partners Share the Dignity Australia and The Period Societywe fight period poverty, stigma, and shame both here in Australia and overseas. For every cup purchased, one is donated to someone with limited access to menstrual products - providing them with a safe and long term way to manage their flow. 

As a brand, we work tirelessly to change the language being used. Periods are not disgusting and does not need to be hidden. The uterus is a miracle organ, a portal between worlds - able to create life and as menstruators we hold space and bleed for it. If anything, the uterus and its functions should be worshiped - as if humanity depended on it.

Share the Dignity

Share the Dignity works to make a real, on the ground difference in the lives of people experiencing homelessness, fleeing domestic violence or doing it tough. They distribute period care items to those in need and work to end period poverty here in Australia. 

Share the Dignity collect thousands of period care products each year through their collection drives and campaigns and distribute them directly to charities across Australia.

The Period Society

The Period Society is a youth founded, non-for-profit initiative that strives to promote menstrual equity by working towards breaking the stigma surrounding periods and making period products more accessible in an attempt to combat period poverty.

Their region of focus is India where they empower underserved communities by educating women about menstrual hygiene and providing them with period products.

The Period Society was founded in 2018, by Swara Patel. Growing up in India, Swara witnessed the impact that the menstrual taboo when she realised her domestic help's daughter often used a rag to collect her flow. During her time as a volunteer, she noticed a lack of access to safe period practices, especially in tribal and economically disadvantaged communities. These life experiences, combined with her own personal experience, inspired her to begin a student-led organisation to break the menstrual taboo.

While leading this movement for equality they create an array of opportunities for people of all backgrounds, especially students, to take action within their communities to disseminate information about healthy menstrual hygiene practices and organise drives to distribute menstrual hygiene products to those in need.

Working with a network of doctors, social workers, students, and passionate citizens they hope to achieve their vision of a world where a period only ends a sentence and never sets a limit to anyone's potential.

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